Lois

The Spanish Lois denim brand was established in 1962 by Manuel and Joaquin Sáez Merino. As one of the first European denim brands, they peaked especially during the 1970s and 1980s. Their iconic fits, and especially the flare pipe jeans styles were an instant hit in the fashion industry. They were worn by musicians and other famous people who embraced the denim brand. Time to dive into the history of the brand.